the ideal client

When I think of my ideal client I write down a few paragraphs describing this person. I give them a name, an age, a marital status, and go on to describe what magazines they read, where they shop, what their home is like, and so on. I finally ask why this person would need my product or service. This enables me to focus exclusively on how I can best serve the wants and needs of this person, and others like them.