Online and Offline Marketing

More and more I am seeing that businesses are finally starting to get it - you must market to your ideal client both online and off. If someone signs up for your newsletter through your website, send them a postcard. If you do work for them in person, ask them if you may send them your online newsletter to let them know what is new in your field. Online, offline - get it? People respond to different types of stimuli so mix it up for them.