WIIFM and Other Ideas

When working with your ideal client remember that the most important thing to them is WIIFM (what's in it for me). It's not about you t all. Yes, they need to know who you are and what you do, but after that it is all about them and their needs. Listen to them. Let them tell their story. People will tell you what they want and you can offer them what you do in a way that fits their needs. If someone needs transportation that can look like many things: public transportation, a bicycle, a car. Within each of those choices are further choices. Find out what your client needs and then find out how they would like that product or service delivered to them to fit their specific needs.