Are you still marketing to people like it's 1999? If so, then you are missing some great opportunities to prospect for clients around the world.
In the new milennium direct marketing now combines online marketing with offline, traditional methods. Try using blogs with an opt-in box for people to subscribe, social networking sites, artcles on your niche, ebooks, and teleseminars. These are all ways that you will find new clients and new clients will find you. It is all part of Web 2.0, where people take an active part is what is marketed to them and are socially interactive during the marketing process.
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