I continue to tell my clients that we are all in the marketing business, no matter what our other business is. Think about it: every time you meet someone new and talk about yourself or what you do you are marketing yourself and your product/service. If you truly have a passion for your business then marketing comes naturally.
Marketing is not selling; it is informing others of what you do and what you have to offer. I've had conversations with people that end up being the basis of a business relationship. By sharing what you love about your work, others sense that feeling and want to do business with you. Joe Vitale talks about this in his Hypnotic Selling series of books and materials. Tell others why you love what you do and they will be drawn hypnotically to work with you.
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