Is it possible to have more than one niche market, or should you stay true to the one area you know most about? That is the type of question I was asked several times at last week's entreprenuer forum in Los Angeles. The answer is a resounding yes, you can and should have more than one niche market.
The reason for this is that different people will choose to hear your message in different ways from you. By working in an additional niche you will be able to reach those that you previously could not find or relate to in your business. Think of it as saying the same thing to different people in ways that will touch them and encourage them to do business with you.
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