This year you may want to party like it's 1999, but do not market like it is any other year but 2008. I was reading the 10 Marketing Resolutions over at Church of the Customer and I am focusing on #3 - Build A Niche and #5 - Creat a Social Network - for my clients.
Ben McConnell does a great job of making us think about what we want for ourselves and our businesses in the future. My clients tend to dislike technology and want to be all things to all people. I will show them how building a niche will bring them more of the right clients for them and how social networks are not just for teens. Most of my people are doing what they love - #10 and are also extremely ethical - #9, so those are not issues to be dealt with.
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