I have been writing here since August of 2006. I have learned quite a bit about marketing and I have attempted to share that with all of you. This is what I have learned that can help you and your small business significantly in 2008:
- Marketing on the internet is definitely unmarketing. What this means is that you must take your own unique approach to marketing online if you want to get noticed.
- You are not an island. Blogging about marketing is more about having a conversation with other bloggers and my readers. I now read about 20 blogs regularly, comment on them, and write about my own take on these other blogger's ideas.
- There is no such thing as bad publicity. Once I learned how to properly send press releases and get the media to come to me as an expert, my business increased significantly. Joan Stewart, the Publicity Hound, has a free ebook you can download about this.
- You must blog and write and talk about what you do every day. If you keep your knowledge a secret, nobody wins.
- Working online is a great way to live. I truly have what Pat O'Bryan wrote about in Your Portable Empire. This is a great read, as I said in a previous post.
- Develop products that teach people how to do what you do best. I teach people how to write and market ebooks. This is what I am passionate about, so why wouldn't I share it with the world?
Do what you do best and in a unique way in 2008 and it will be a great year for you.
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