What do you do?

Almost daily I am asked by someone "What do you do?" In the past I would go into a story about what I used to do, why I wanted to make a change, and what I was trying to do now. I had lost them in the first 15 seconds. Several years later I learned about my "elevator pitch".

This is when you tell someone what your unique selling proposition or USP is. These days, my USP is "I teach people how to write, market and sell an ebook to increase their visibility, credibility and profitability on the internet."

I recommend that you practice your USP daily. Say it out loud so that it sounds natural and rolls off your tongue. Visit organizations like Rotary and your local Chamber of Commerce and practice telling others what you do. Your business will improve when you are more clear on this point.