Should you choose a domain name that is keyword rich or one that brands your business? That is the question addressed by Darren Rowse over at ProBlogger. Even though my business name is Greenhouse, a play on the fact that my name is Connie Ragen Green, I tend to choose keyword rich domain names. My current project that I am so passionate about is called Ebook Writing and Marketing Secrets. I justify this by the fact that the overwhelming majority of my clients find me through keyword searches of one kind or another.
There is also something to be said of branding yourself and your business. Ruth Klein, a branding and productivity expert, teaches her clients how to brand themselves to stand out from the crowd. You can sign up for her mini-course and then decide for yourself.
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