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    Blair Singer is an expert in sales training and has taught tens of thousands of people how to sell anything to anyone

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February 15, 2008

Rinse and Repeat

Shampoo. Rinse and repeat. Those few words doubled the sales of Proctor and Gamble's hair care products overnight during the 1960's. The truth is that you don't actually need to wash your hair two times for it to be clean, healthy and shiny. If you do shampoo two times it only does one thing - uses up your shampoo twice as fast.

What could you do in your own business to double sales overnight? Think about this and see what you can come up with. If it worked for shampoo, the same concept will work for other types of businesses, regardless of the product or service.

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