When someone asks you what you do, or what your niche is online, remember that we're all in the marketing business. You should market your business AT LEAST 60% of the time. Many entrepreneurs get caught up with product creation and development, along with administrative chores, and leave marketing until last. By doing that they end up with great products and services, an organized office with impeccable financial reports, but not enough clients to stay in business.
So, think about your business in an entirely different way. Plan how you will market in new and creative ways, and spend smaller amounts of time on paperwork and product creation or development. As long as you have people who are interested in purchasing what you have to offer, your small business will thrive.
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