Google Adwords are little tiny classified ads on the top and side of Google's search pages. They come up depending on the keywords you type in. For example, if you type in 'yorkshire terrier training' you will see the paid, or sponsored, ads at the top and along the right-hand side of the page. The other searches that come up are referred to as the organic search results. These are free and must be earned by having a popular blog, website, or other keyword rich content online.
The cost per click, also called PPC, can run anywhere from 1 cent to about fifty dollars. The key is to learn enough about running an Adwords campaign by getting the most sales for the lowest amount of money. Spending time learning this method of online advertising can result in lots of traffic and sales of your online product or service.
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