Long ago, word of mouth was the only way anyone found out what was going on. If you lived in a small village, either someone in your village knew the answer to your problem or someone in a nearby village might know. If no one knew, and someone figured it out late on, people from villages far and wide would travel to your village to get the answers they needed. This was pure word of mouth.
David Balter has written a brilliant and thought-provoking new book, The Word of Mouth Manual - Volume II, that explores this phenomenon and more. You can download a copy of his book by visiting this link. Do it quickly while his generous offer is still available.
Baltar's book goes on to explain how we can all use word of mouth in our marketing campaigns. It can be a very powerful process if studied carefully, and this book is the best place to start. Go ahead, tell everyone you know about it; word of mouth on the internet is similar to viral marketing.
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