Are you on Twitter? Is your company on Twitter? If not, you are missing an opportunity to let people know more about what you are all about. Some of the largest businesses, as well as solopreneurs, are taking advantage of this micro-blogging site as a way to develop a better relationship with their prospects and clients.
Be sure to follow me on Twitter to see what I mean. I now have more than 2,700 people following me, and the tweets are helpful and insightful. I have even started a new trend - tweeting my articles! I write a 300 word article on a topic in my niche, and then tweet it, 140 characters at a time, so that my followers can have it delievered to them over the course of several hours.
White papers are also an important way to get your name out on the internet. I wrote about this topic some time ago and you can read about white papers here.
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