I love the word coopetition. I'm not sure who coined this phrase, but I first heard it in 2006. The idea is that you cooperate with others, eliminating the need to compete. As I began to build my business online I saw how this worked very well.
Affiliate marketing and joint ventures are both excellent examples of how this concept works. Every month I promote someone online who has a similar product or service as what I have to offer. Instead of competing with them, I promote them to my prospects and earn an affiliate commission. There are so many people online, there is never a shortage of clients or trainers.
This concept also encourages your clients to see what works best for them. If someone on my list would be better off in someone else's program, I would rather be the one that made the referral. Wha do you think about this idea? Share any experiences you've had by posting a comment.
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