Small Business UnMarketing

Selling Yourself and Your Products - Shout It From The Rooftops!

If your business is online, then you are selling your products and services to someone else. Selling! Oh, no, I don't like to sell! There is a post today over at Copyblogger, by Sonia Simone, on this very topic. Selling is part of any business, online or off. If you are not making any sales, you will not be in business very quickly.

Volumes have been written about this. I believe it is all based on the fear of being seen as self-promoting. No ones ever seems to have the problem of telling someone else about another person's product or service. We become raving fans of a restaurant, auto service center, dentist, etc. We tell everyone we know about this person's product or service, even if they aren't in the market for it right now. But when it comes to sharing our own expertise, we become shy and humble.

Forget what your mother or your teacher taught you years ago. It's alright to tell people wha you do and why you do it better than anyone else. If I hadn't got over this one thing two years ago, I would not have the successful and lucrative online business I have today. See? I just did it. I proudly told you about my business - a business that earns me a comfortable five figures every month, by the way.

I actually have a secret weapon that has helped me. I generally don't share this, except with my closest friends and business associates. You can find out more by going here. This program changed the way I told my prospects about what I had to offer them. It also changed my life in the process, allowing me to increase my income many times over. Give it a try and let me know what you think.

Attracting New Clients

With any small business you are constantly looking for new clients. This can be done one new client at a time, or you can work on the clients you already have. This can be done either by asking for referrals or increasing the amount of products or services, or the frequency, to the existing clients.

It is much easier, and less expensive to keep clients you already have. They know, like, and trust you - which is half the battle. Write your ads as though you were speaking to them directly and one at a time and you will see your business grow.

Are You a Leader... or a Follower?

The world is composed of two types of people - leaders and followers. Most people fall into the latter category, and that is alright, unless you want to enjoy the rewards of being a leader.

Leaders don't have to be born that way, and can become leaders if they choose to learn the skills required. There are certain qualities inherent in all people who are considered by others to be leaders.

• they have high levels of self-confidence
• they exhibit unwavering honesty and integrity in all matters, both business and personal
• they take responsibility
• they are highly disciplined
• they do more for others than they had originally promised (under-promise and over-deliver)
• they are genuine and giving to others