How do you market to people who are still recovering from a disaster, such as the residents of New Orleans after Hurricane Katrina? When the electricity is out and the neighborhood has been flattened the only way to reach people is one at a time. It is my guess that the business people who have stayed in New Orleans during the past two years have learned a whole new way to do business with the other residents.
Overnight, that city became one from the past, where people had to know you before they did business with you. If they came to like and trust you then you got their business. This is how we should all be doing business today. Let people get to know you, like you, and trust you and they will give you
