With the advancement in technology over the past several years, publicity is now handled very differently than it was before. Newspapers and magazines turn to the internet for there ideas and the small business owner can benefit greatly from this change. It is now possible to promote your business through online press releases. You will have to experiment to see how to best utilize these services.
In the community where I live there is a daily newspaper with a circulation of about 100,000. I found that when I emailed press releases directly to their newsroom they were overlooked. When I submitted the exact same press release online it was picked up quickly and I was contacted to set up an interview with my client.
Remember that the press is hungry for new ideas and unique angles on situations that may be of interest to its readers. Something seen by you as typical or commonplace may be seen by others as interesting and newsworthy. Submit your press releases regularly and see what happens. Check out a story written by our local paper about a man that I am working with in my marketing practice.
