Small Business UnMarketing

Writing For Your Blog Should Be Spontaneous

According to Seth Godin bloggers should blog about what they are doing, whether it is the successes or failures of their projects. Blogging is the unfolding of one person's experience being shared by the world. Use your blog to tell your story in a way that means something to you. Your business will evolve out of the stories you share, and others will either jump onto your wagon or wait for the next bus.

Either way, with Web 2.0 it is the consumer that has the ultimate decision to be marketed to or not. We all complained about the lack of variety when we only had three television networks - well, now we have a plethora of everything. So tell your story, let your business unfold, and when the dust settles you will see that you haven't sold out - just stood firm.

Using Blogs in Your Marketing Scheme

Blogging is an excellent way to promote yourself and your business. Unlike the online diaries of a few years ago, today's blogs are informative, informational, and show the personal side of your business. Setting up a blog can be done quickly, but it is best to think and plan out what you intend to say and how you are going to send it.

Free blogging services may seem attractive at first, but investigate the paid services auch as Typepad before you make a decision. You also must plan to post to your blog at least twice each week. A blog can be a perfect way to optimize your website and get your market to view you as an expert with something to offer them.

Citizen Marketers

Be sure to check out Citizen Marketers by Ben McConnell and Jackie Huba. This is a great read that talks about all of this we are doing and why we are doing it. These two are brilliant!

Seth Godin and The Ping Heard Round The World

O.K., I'm starting to see how this whole thing works. I write something trivial (well, it's not trivial to me), post it on my blog, and, within what seems like a nanosecond, what I write is seen around the world by those who are on the net at that time. You see, I've only been blogging seriously for about a week now so this is a new world for me. I've learned enough to know that when Seth Godin was generous enough to link 50 trackbackers from his site to theirs, that is something truly remarkable and totally (yes, I'm a Valley girl) purple. As luck would have it, I hadn't yet mastered the art of trackbacks (I'm not at that chapter in the book yet), so trackback as I did, trackback I did not. Better luck next time. And Seth, thanks again for turning me on to this whole new world.